HomeStudy: Usage BehaviourStudy conclusions

"WhatsApp" beats "Facebook" in usage frequency of Apps

„WhatsApp“ is the most frequently used App on German smartphones. Position two and three are awarded to contact information and the browser. Only the fourth position is covered by Facebook. These and other interesting information were raised with NuPEx-App during the first campaign.

5 Month the user of NuPEx App participated additionally on an internet quality study and supported the research project with further Feedback. This way over 20.000 telephone calls and 40.000 App usages could be anonymously measured and evaluated. Additional screening questions and ratings of the internet speed round off the data basis and let to the following conclusions:

Infographic Smartphonenutzung



Download the Info Graphic: pdf

The second study also already finished. But the App is still available and can be downloaded in the play store. There will be further campaigns in the future.

Click here for the Playstore.

The NuPEx-App is a product of OTARIS Interactive Services GmbH and has been adapted for the same named project.


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